With thousands of Australians signing up to dating apps every day in the hope of finding love, competition is fierce.
What's a better line: "How you doin' " or "How you doin'? Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want. Hinge came up with over prewritten lines that ranged in tone from quirky "best discovery: Netflix or avocado? They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.
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